Is Goat Legit? What You Need to Know About This Sneaker Store

is goat a legit website
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Building a sneaker collection can be expensive and time-consuming, especially if you’re new to the community. After all, sneaker enthusiasts are always quick to grab sought-after new models, and vintage stuff is nearly impossible to find.

However, there are a couple of ways to get your hands on what you want, and none is simpler to use than GOAT.

GOAT is the global platform for the greatest products from the past, present and future. Shop new release and iconic sneakers and apparel from the world’s leading brands.

What Is GOAT?

GOAT is a massive website specializing in selling popular, hard-to-find and rare sneakers. When you first start browsing through www.goat.com, it‘s almost too good to be true, as the website seems to stock everything you can think of. Whether we’re talking about recent sold-out models or hard-to-get past releases, GOAT has at least a couple of sizes in store.

The purpose of GOAT as a company is to provide the widest selection of sneakers ever and protect its customers from the many scammers roaming the internet. As a result, it’s one of, if not the most popular online sneaker marketplace – for buyers and sellers alike.

Are GOAT Shoes Legit?

Absolutely! GOAT is an entirely legit sneaker marketplace. The company itself is highly reputable, offering a worry-free shopping experience.

One of the principles of GOAT is that it won’t sell fakes under any circumstance. That’s part of the reason the company was established in the first place. As the story goes, its founder tried to buy a pair of Air Jordans off eBay, and what arrived was a pair of terrible fakes. As a result, GOAT takes a firm stand against counterfeit shoes. Their marketplace is constantly monitored, so anything that’s not legit is quickly filtered out. You won’t need to worry about authenticity with GOAT, which is excellent, especially with all the fakes floating around on the web.

By the way, all of the above also stands for the GOAT app. Buying through the app is as safe as buying through GOAT’s website, although it offers a slightly different kind of shopping experience.

How Does GOAT Work?

GOAT is a marketplace that sells shoes split into several categories. The “New in” category is pretty self-explanatory – that’s where you can buy completely new, unworn sneakers, and they’ll come with their original box, too.

Other than that, GOAT sells used sneakers as well. These are further split into two separate categories: pre-verified sneakers and sneakers awaiting verification.

Pre-verified sneakers are used pairs sold directly by GOAT. They’re always in stock at one of the company’s warehouses and ready for delivery to the customer. Of course, they’ve undergone a meticulous verification process, confirming their authenticity.

GOAT does not sell unverified sneakers directly — rather, sneakerheads list these shoes themselves, with GOAT acting as an intermediary. Since GOAT never sells fakes, the seller must first ship the shoes to the company for authentication. After GOAT confirms that the shoes are legit, it will ship them to the customer. However, if they’re fake, they’ll go back to where they came from.

How Long Does It Take GOAT to Send Shoes?

That depends on whether the company has your shoes in stock or not. GOAT keeps new and pre-verified pairs in stock, so it can ship these immediately.

Sneakers awaiting verification are tricky, as the seller must first deliver the shoes to GOAT. The company will send out your order only after confirming that the sneakers are legit. If you decide to order a pair of sneakers falling into this category, don’t be surprised if there’s a slight delay.

What if My Shoes Don’t Fit?

Don’t worry – GOAT offers a no-questions-asked return policy, provided that you return them in the same condition. However, it’s only available with new shoes and GOAT Clean shoes. “GOAT Clean” is a term signifying a used but professionally cleaned pair of shoes.

Keep in mind that some items will be listed as “final sale” on the checkout form. These items are not subject to the return policy, so be extra careful when ordering.

How to Sell Shoes on GOAT?

Registering as a seller on GOAT is not that different from other popular marketplaces such as eBay. Most importantly, you must verify your identity; that way, the company tries to filter out the most obvious scammers.

Once you’ve registered, you can list your sneakers for sale. With new sneakers, it’s a straightforward process. You only need to put in the brand and model and disclose any defects that the shoes might have.

With used shoes, things get a little more complicated. GOAT personally authenticates each pair of sneakers it sells to protect customers from fakes. That means that your shoes must find their way to GOAT’s specialists at some point. You have two choices in the matter: you can send the shoes to GOAT right away, achieving pre-verified status, or you can keep them with you.

Pre-verified shoes usually sell quickly. Part of the reason is that buyers like to get their order as soon as possible, and these shoes are ready to ship at a moment’s notice.

If you decide to keep the shoes, know that you’ll need to send them to GOAT for authentication when someone buys them. Only after the authentication will the company send you your money.

By the way, GOAT uses a team of experts to carefully assess each pair of shoes’ originality. They go over the tiniest details, ensuring that no fakes slip by. As meticulous as it is, the whole process doesn’t take very long; one to two days is usually enough time to tell whether the shoes are legit.


Collecting sneakers is a popular hobby, with more people getting into it each day. Unfortunately, scammers constantly look for opportunities to take advantage of ill-informed newcomers, who often end up with a pair of fake kicks. That’s where companies like GOAT come into play.

GOAT is famous among sneakerheads for two reasons. Firstly, the company offers a vast selection of sneakers, many of which are unobtainable by conventional means. Secondly, and most importantly, the sneakers GOAT sells are always legit, without exception. That way, even inexperienced newcomers can enjoy their favorite sneakers without fearing scammers.

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