Birkenstock sandals have been coming in and out of style for decades. First made popular in the 1970s by the peace and love generation of hippies, who wore them with flowing skirts and tie-dye shirts, the Birkenstock legacy actually dates back to 1896 and it all started with simple footbed insoles.
Their style was quickly adopted by flower children in San Francisco, who based their fashion choices on wanting to look different than their parents. While Birkenstock sandals fell out of fashion during the 1980s, the company had a strong following of brand loyalists, which helped keep them in business.
In the early 1990s Birkenstocks came back in a big way, due to a surge in popularity among high-school and college-aged Gen Xers. But, unlike the decade between the 70s and the 90s, Birkenstock never completely faded from the fashion scene.
Today, they are just about as popular as they were in the 1970s and you can find them gracing the feet of celebrities like Jessica Alba, Julianne Moore, Uma Thurman and Emma Roberts, models like Gisele Bundchen and Heidi Klum, teens, college students, and soccer moms.
Jumping on the Birkenstock bandwagon comes at a price. Most sandals run about $100 or more. However, you can score yourself a pair for half that price or less if you keep an eye out for Clearance Birkenstocks. I’ve seen them priced as low as $39.99.
Betula Licensed by Birkenstock sandals are another affordable option. Regularly about half the price of Birkenstocks, you can get a pair on sale or clearance for about $30. Built on a platform of cork, they offer reliable support for all four arches of your foot.
The comfort, style, and environmentally-friendly way Birkenstock Sandals are made ensure they will never entirely fade from fashion. And their durability means you can buy a pair now and wear them from one decade to the next.
Karen Hoxmeier is a mom of 3 that runs the deal shopping blog, MyBargainBuddy.com. Launched in the fall of 1999, her site has been helping save people money on the things they need most for nearly 20 years.