Shoe Privee Launches Redesigned Flash-Sale Site for Shoe Lovers

Shoe Privee, the ultimate private shoe club, announced today the launch of a completely new shoe shopping experience at

The entirely redesigned site features chronological listings of all shoe sales, as opposed to “personalized showrooms” as found in sites such as ShoeDazzle and JewelMint. Shoes are added on a weekly basis, and discounted with time if nobody buys them.

The new site also integrates wish lists and a “rewards points” program for referrals, and purchases.

“Shoe Privee started as a competitor to ShoeDazzle and other personalization sites,” Fred Krueger, CEO of ShoePrivee, said. “However, our members voiced a clear preference for access to all inventory, as soon as it arrives. Our selections are all curated by our professional shoe buyers, but everyone can now see, and buy everything.”

“The new interface represents a significant step up from first generation shoe clubs such as ShoeDazzle,” Chief Shoe Buyer, Courtney Rheban said. “Buyers love the ability to sort by shoe category, see all available merchandise in their size, and shop for discounts among the older inventory items”

Shoe Privee is backed by serial entrepreneurs Fred Krueger and Kim Reed Perell, founders of Adconion and Frontline Direct, and apparel veterans Serge Azria (Joie, Equipement) and Philippe Elmaleh (Net a Porter). Shoe Privee has an active membership exceeding 300,000 visitors per month.

2 thoughts on “Shoe Privee Launches Redesigned Flash-Sale Site for Shoe Lovers

  1. I see Shoe Privee has a referral program via email, but I wish they had a referral link to use via Facebook, Twitter and this blog!

  2. Hi Kim, Great minds think alike! ShoePrivee is working on the details of a referral program for Bloggers. Stay tuned and we’ll let you know when we have more information!

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