International fashion icon, wife, mother and entrepreneur, Kate Moss has been named the new face of Stuart Weitzman and will be showcased in the brand’s global print campaign for spring 2013, photographed by Mario Testino.
“I had a great time shooting the Stuart Weitzman campaign and I’m so happy to be face of the brand this season,” said Kate Moss. “Working with Mario Testino is always fun and it was wonderful meeting Stuart on set.”
This is the first time that Kate Moss has modeled in an American shoe designer advertising campaign that is strictly devoted to shoes in her two decade modeling career. She was selected as the new face of the brand because of her international fashion status as well as her personal trend-setting cult style. Kate Moss exudes a fashion sense that every woman aspires to emulate. Women want to dress like her, look like her and walk in her shoes”¦ and now she’s walking in Stuart Weitzmans.
The Weitzman campaign, already regarded as breaking new ground for the industry with a unique visual vocabulary, becomes iconic with the “Kate” factor. The rare chemistry between photographer and subject is evident in the campaign shots. With its black & white photography, the imagery highlights the fact that Stuart Weitzmans are the first thing you put on in the morning and the last thing you take off at night. In the Stuart Weitzman world, sexy means being comfortable and confident in your own skin. The campaign captures the sexiness of the brand in a natural, classic, chic way while clearly showcasing the stiletto and shoe styles.
With a reputation for merging fashion and function, Weitzman has embarked on a retail expansion strategy to bring his shoes to all corners of the global market. The international advertising campaign will launch in March in the United States, Italy, France, Canada, Dubai, Germany and Asia. In the US, print ads will be a combination of spreads and single pages, in books with a fashion authority including: Vogue, Elle, Harper’s Bazaar, W, Interview, V Magazine, New York Times, Du Jour, and InStyle. Outdoor advertising (billboards and kiosks) will run in Los Angeles, New York, Miami, Milan and Paris. Behind the scenes video and additional creative will be featured on www.stuartweitzman.com and in Stuart Weitzman boutiques worldwide.