Jon Josef Footwear Fall ’11 Collection

Born to a family that thrived on the paramount footwear industry that ran their native region of Alicante, Spain, J.J. Egido was destined to become an influential shoe designer. The passion was deep in his heart and the ability in his blood. As a boy, Egido spent countless summers in his family’s factory, immersing himself in every minute detail of the business from packing boxes to constructing lasts by hand. J.J. had quickly come to play an integral role in the growth of his family’s company. At the ripe age of 21, he decided it was time to leave his small town of Elda to market the brand in the U.S.

As America quickly fell in love with the family brand, J.J. felt it only natural to reciprocate, falling hard for the country, the culture and his one true love, Louisa. This incredible American woman became his wife, landing Egido in the U.S. permanently, where he would later dedicate his talent to building his namesake brand, Jon Josef.

Having spent nearly his entire life in the industry, J.J. always noted the importance of creating shoes that made women feel good. This sentiment became the focal point of his brand’s development, both in style and comfort. The designer set forth to conceive his first collection in 2007, a series of designs that would enable women to look beautiful, feel empowered, and yet appear natural and at ease at the same time. Yet, while this was easily achieved through craftsmanship, fit and comfort pulled from years of experience, Egido knew that alone it wasn’t enough to make Jon Josef the best. The designer traveled to Italy to source the most supple leathers and magnificent skins and India where he expanded his collection of luxe materials and partnered with the most skilled, meticulous artisans and manufacturers. He completed his journey with a trip back home to his native Spain, a country that marries the two necessities with ease ““ offering the unique combination of rich materials and perfected artistry.

The result was a multidimensional collection that would be unmatched ““ sandals, pumps, boots and flats of the highest quality and design, available at unbelievably accessible price points ranging from $85-$180. Impeccable style is achieved through colors and silhouettes that are feminine and fashion-forward while practicality is offered through comfort and price. Jon Josef will launch their 10th collection this season, introducing Fall 2011 as their broadest assortment to date. With unparalleled fabrication, fit, style and value, it is no surprise that Jon Josef has already been noted as the one to watch this season.

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